When customers lands on your site, they should be able to find what they need with a few simple clicks. Keep their attention by making their choices easy! Try these tips when planning your professional web site:
Drop Down Menus:
These work well for keeping all the information in one convenient place.
The Basic Essentials:
An “about us” page and a clear “contact” page will go a long way toward helping your customers find out more about you. Do your visitors need to get in touch quickly? Consider an email form for their convenience.
Click and shop. If you are selling products on your site, make the “buy” buttons large and clear. Keep your shopping cart and checkout process smooth and easy, with dedicated buttons for every option along the way.
Professional Web Design Should be Consistent:
From the background of your website to the titles of individual web pages, consistency is key. Your professional web design can be an integral part of building your brand, but only if you offers a consistent message. How can you do that?
Use the same colours:
Choose a colour that suits what you want to project. For instance, vivid colours on a fashion design site are excellent, but if you are selling mobility equipment, you might want to go with a more serious palate.
Choose appropriate graphics:
Your graphics and photographs should all come from the same place and have the same style. Focus on your brand logo and make certain all surrounding graphics support that central theme.
Watch out for fonts! One of the most common mistakes in web design is the use of different fonts on various pages of the website. Keep your fonts consistent throughout, so your customers don’t have to adjust to something new with every click.
Keep it Simple, Sweetie:
It can be easy to get caught up in flash screens, fun widgets, and other addictive bells and whistles. But don’t lose sight of the fact that at the end of the day, simplicity in web design can appeal to a much wider audience.